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How Movie Merchandise Quietly Began In The Silent Film Days

In his book Movies in Miniature, author Brian Barry takes a close look at where licensed movie collectables first started. He explains how fans wanted something to remember their favorite films and how those simple souvenirs grew step by step.

First Movie Figures From The Silent Era

Movie figures began in the silent film years. Early makers focused on popular characters that appeared in many shorts. The first ones were tin lithographic wind-up walkers of Charlie Chaplin as the Little Tramp. In 1915, the B and R Company made an 8.5 inch painted tin version with cast iron shoes. Schuco released another in 1920 that shuffled forward and twirled its cane just like in the movies.

Felix The Cat Windup Toy That Rolled Along

In 1922 German company S. G. Gunthermann created a tin windup of Felix the Cat riding a yellow scooter. The toy moved forward when wound up and captured the cat’s playful style from the cartoon shorts. It measured eight inches long and came in a simple cardboard box.

Mickey Mouse Plush That Became A National Hit

Walt Disney introduced Mickey Mouse in Steamboat Willie in 1928. The next year a company paid three hundred dollars to use his image on writing tablets. Disney then hired Charlotte Clark to make the first plush Mickey toy. This eighteen inch doll with orange shoes yellow gloves and green velveteen pants sold extremely well across the country.

Disney Merchandise Boom And Marx Company Toys

Disney studios inspired more licensed items than any other studio at the time. Vendors made fabric dolls play dishes marionettes and coonskin caps for Davy Crockett. Louis Marx and Company stood out by producing tin lithographic windups of Dopey Pinocchio Pluto and Ferdinand the Bull in the 1930s. In the 1940s they created the Donald Duck Duet where Goofy tap danced to Donald’s drumming.

Corgi Toys Diecast Cars With Working Movie Gadgets

By the 1960s Corgi Toys brought diecast metal vehicles from films. Their 1966 Batman Batmobile fired plastic rockets deployed a front blade and shot out a red flame. The James Bond Aston Martin DB5 became their biggest seller. The gold version from 1965 and later silver one featured ejector seat machine guns bulletproof shield and pop out tire slashers. More than seven million units sold over the years.

Why Movie Toys Slowed Down By The Late 1960s

Television and comic books gave vendors steady weekly exposure so many companies shifted focus there. Movie toys still existed but demand for old fashioned windups began to drop. Barry leaves the story open showing how one space fantasy film in 1977 would later change everything for movie merchandise.

These early pieces feel special because they started it all. The book shares the small details that make collectors smile and leaves you curious about what happened next.